Clients are regularly surprised to find out the web copywriters at Webcopyplus aim to deliver web content at a grade 8 language level.
The reasons are many: to promote readability, scanability and usability. Simple connects. You decrease the chances of alienating your audience.
While there are exceptions, most target audiences will have varied expertise, in both the Internet and subject matter. A Web or subject expert can endure simplicity, but a novice might not be able to identify with or comprehend complex information.
If your business needs to communicate complicated information, an effective solution is to layer various degrees of details through links. That way, when necessary, your visitors can drill down and get the finer points.
In any case, web copywriters should always go out of their way to keep web content clear, concise and easy to read. Simple web content translates to more connections and higher conversion rates.