While more business owners are recognizing the benefits of hiring professionals to compose copy for websites, confusion remains on what the following three types of writers can deliver. Here’s a brief breakdown:
“A copywriter is a salesperson behind a typewriter,” wrote Bob Bly, a celebrated American poet. Typically writing for ads, articles and brochures, copywriters aim to persuade an action by tapping into an individual’s greed, need or fear. While professional copywriters are able to craft compelling copy, keywords and search engine optimization (SEO) is normally not a part of the equation.
An SEO copywriter strategically weaves keywords in web content to achieve higher search engine rankings. With more than 500 million searches made daily, and search engines accounting for over 85 per cent of all new visitors to websites, SEO is a very effective marketing strategy to gain online presence. SEO copywriters often have technical SEO-related backgrounds versus writing or marketing backgrounds.
Professional web copywriters write for two audiences: humans and search engine spiders. Keywords are used to satisfy logical needs of search engine spiders in a bid to boost search engine rankings and drive traffic to websites. The web writing also caters to the emotional needs of visitors to engage them and ultimately convert sales. Top web copywriters usually have communication and marketing backgrounds with subsequent SEO training.
Quality Web Copywriting is Key
While keyword count and placement are important to improve search engine rankings, there are several other elements required to promote online presence and readability. Regardless who writes for you, ensure your web content is:
Following these basics will make our website appealing to humans and search engine spiders alike. In time, both will reward you.