Writing REAL Content in the Digital Age


Real content

Today’s Internet is an information trash pile just as much as it’s a superhighway. Anyone can create content, which means there’s just as much junk as there is compelling information. Shareable content entertains, educates and adds value to the lives of the audience members who consume it.

If you wish to join the ranks of content writers who add value to the Internet community, here are a few guidelines for delivering quality.

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Web Content & SEO: Strategies to Take You Into 2016

Web Content and SEO 2016

In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.

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The Number of Syllables in Alphabet Letters

The number of syllables in Alphabet Letters by www.webcopyplus.com

 

What is a Web Content Strategy?

Content strategy

What’s a web content strategy? It’s planning content creation, delivery and governance, and it’s a practice every business should employ — but few do. Taking a step back and developing the right strategy can maximize the impact and reach of your web content, and help you surpass your business goals.

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Secrets to Writing a Killer Product Web Page

Online shopping web copy writing

Product web pages are the “money” pages of your website. They’re where you convert lookers to buyers. If you want to maximize conversions, it’s not enough to merely cut and paste manufacturer product descriptions onto your product pages. You need to structure and write product information specifically for the web. Here are a few tips.

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Copywriting: Start With the Person, Not the Product

Copywriting - audience 1

Any experienced copywriter knows when you take time to explore your prospects, you’ll produce more effective content, a stronger marketing campaign and boost conversions. So, to truly connect with and engage your desired audience, be sure to consider their emotions, attitudes and aspirations.

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Top Five Copywriting Myths

Copywriting myths

When you think of myths, you might think of ancient Greece and sacred beliefs about Titans, Olympians and lesser gods. Copywriting, although less ancient or sacred, has its own set of myths about copy length and word choice. In the interests of better copy for everyone, let’s dispel some of the most pervasive copywriting myths.

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“And Then the Beautiful Princess…” Using Storytelling to Sell

Story telling in marketing

Humans are hardwired for stories. Our earliest communities used storytelling to transmit beliefs and information from one generation to the next. Even today, we teach our children to respond to stories, whether it’s The Tales of Peter Rabbit or The Time Aunt Becky Got Smashed during Christmas Dinner.

Today, marketers use stories as a powerful way to connect with consumers. You can use storytelling to sell too, if you know when and where to use it.

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Stick Your Finger in There: Find the Pain for Persuasive Copy

Persuasive web copy

Most marketing campaigns can be stripped down to one of two themes: build the dream or stop the pain. Marketers tend to favour stop the pain. After all, not everyone has a dream, but everyone has a problem.

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Using Emotional Language in Copywriting

Emotional copywriting

Words carry emotion. Words like hope, freedom, desire, sale and cheap inspire emotional reactions deep in the limbic system. Given the power of these emotion associations, it’s no surprise that copywriters use them to propel people to action. Yet, there are potential pitfalls. Let’s look at how different companies are using emotional language to see what’s working and what’s not.

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