There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy, and it’s infecting the Web, leaving traces on websites, blogs, social networks — everywhere! Your website may have already been infected, and the damage immeasurable.
A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment. Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as newspapers and magazines, and newer ones, such as blogs and social media networks, to get your message to your markets.
Group brainstorming is inefficient and smothers creativity, suggests a recent study conducted at Texas A&M University. This might come as a shock to copywriters, designers, developers, and other creative types, who long for and religiously take part in caffeine-powered idea-generating sessions.
Website visitors don’t buy products or services; they invest in what the products or services will do for them.
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To write persuasive web copy, copywriters need to think like customers. It makes it easier to figure out what benefits and features the targeted audience cares about, and build key messages to motivate them to take desired actions.
One of the most important steps to take before speaking to your customers through your web copy is learning what they want, and what opinions they have about you and your competition.
But what if you don’t have the budget to pay for expensive research data or conduct focus groups? Targeted market surveys can cost up to $10,000 to reach a sample of just 1,000 people.
The advent of social media over the past decade has resulted in more and more people voluntarily sharing the valuable information market researchers pay for on sites like Facebook and Twitter. eMarketer predicts that the number of Twitter users alone will skyrocket this year to over 18 million, and March 4, 2010 marked the 10 billionth Twitter status update. That’s 10 billion times people have posted information online for all to see about what they are doing, thinking, and buying.
Good web copy layers details via links to help visitors easily access information relevant to their needs.
Links help visitors scan pages. Properly developed links stand out from normal text, and provide strong cues as to what the page is about.
When naming links, the more specific, the more useful. Don’t just give visitors a hint — give them the necessary information they require to act, right then and there.
Business owners frequently ask our web content writers, “How long should a web page be?” The answer is, it depends.
Short web pages allow the majority of material to be above the fold, allowing website visitors to click on relevant links to drill down for additional details.
Long web pages provide a steady flow of information, eliminating the need for website visitors to click links.
“Our project goal was to provide our site visitors with compelling, user friendly content. Webcopyplus transformed our generic print copy into web content that is keyword rich and inviting, an immediate reflection of how web visitors search and read information online.”
© 2010 Webcopyplus professional web copywriters
280 - 3580 Moncton Street, Richmond, British Columbia, Canada V7E 3A4
