Microsoft Sites held the largest share of time spent online among the top worldwide properties in Europe (16.8%), Latin America (35.9%) and the Middle East/Africa (33.1%), reported comScore.
Yahoo Sites captured the largest share of time online in North America with 11.2% share, while also attracting a notable 7.9% share of time spent online in the Asia Pacific region.
Google Sites commanded a strong share of time spent online in Latin America (19.4%), Middle East/Africa (9.7%), Europe (9.6%) and North America (9.1%).
Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193% from the previous year.
In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older.
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