It’s one thing to learn about nature in a book. It’s quite another to see mother nature and its amazing creatures up close.
That’s what Webcopyplus helped Canadian tour operator Expore Travel get across with its recently overhauled web content. Through a series of stories, their web content brings to light several outdoor adventures in BC, each designed to connect with and inspire people.
In fact, well delivered stories can entice visitors to become fond of a company and ultimately prompt purchases. That’s because people make decisions emotionally and then rationalize them logically. On and off the Web, stories can be very influential communication tools.