Bing represents the third rebranding of MSN’s search engine products, preceded by MSN Search and to Live Search.
StatCounter analyzed search engine market share two weeks before and after the formal launch of Bing on May 28 (May 14 to May 27 and May 28 to June 10). For the US market it found:
- Google decreased from 78.68% to 77.94% (-0.74%)
- Yahoo decreased from 11.46% to 10.76% (-0.7%)
- Microsoft (Bing, MSN Search and Live Search) increased from 7.4% to 9% (+1.6%)