When you’re creating or revamping your web content, be sure to periodically ask yourself: “Does my audience care?”
If the answer is no, you’re headed down a slippery slope. That’s because web content should speak to and cater to the visitor – not the business owner, designer, developer, programmer, or your spouse. Indeed, the consumer is the true king of the Web.
To help achieve useful web content, you need to define not only what content will be published, but why you’re publishing it in the first place.
Self-centric jargon just gets in the way. Visitors want to know how you can help them. So tell them.
Don’t waste their time with we-driven copy. Respect your online guests.