Consumers suffer from information overload. Billboards, TV commercials, radio spots and direct mail were bad enough. Now we have to deal with the saturated Web.
Don’t waste your prospects’ time with loads of web content that’s not useful. Only provide your visitors content that’s to the point and relevant to their needs.
Is your web content concise and relevant?
Put yourself in your prospects’ shoes. Are you forcing them to dig through long-winded intros, self-absorbed messages or babbling paragraphs?
Make an effort to cut down your web content into digestible chunks. Kill unneeded words, and use short sentences and paragraphs.
Also, take advantage of headlines, which allow online readers to scan web content with ease.
When you make an effort to promote usability and readability on your website, it makes it easier for prospects to get the information they need. And they’ll reward you with phone calls and e-mails.