The Internet provides a lot of web content. It’s unlimited. And that’s a problem.
Sure, as a business, the Web extends your reach to millions of prospects around the globe. But it’s also the case with your competition. They’re always just a click or two away. It’s true in almost every market.
Faced with infinite choices, consumers are often inclined to jump on the cheapest or the biggest.
Still, your business can get a share of the action. But you need to clearly define your unique selling proposition (USP) — the distinct advantage or benefit that sets your business apart from the competition.
Identify what your business does to provide customers superior results and value. Talk about your quality, service, speed, experience, prices, customer service or selection — and convey what it means to your online visitors.
Unique business offerings drive customer demand — even on the information-inundated Web.