A common pitfall for web writers and journalists alike is it’s easy to get caught up in too many details.
Writers must step back regularly and ask: “What’s important and interesting to the readers?”
If you’re writing web content and feel you’re losing direction, chances are you’re missing the integral story. You might be saying too much. And if you say too many things, you’ll lose your audience on the fast-paced Web.
Well-versed web writers recognize the need to prioritize. There’s one shot at the headline, lead sentence and body. Don’t miss the mark.