Keywords are the foundation to successful web content.
Use the right ones, and your business can thrive. Use the wrong ones, and your website will reap you few rewards, if any. The trick is to ensure your web content writer or writers use the same language as your target audience.
Business executives and managers are often surprised when they find out internal lingo isn’t used by prospects and customers. “Talk shop” with consumers and you risk alienating them.
For instance, airline executives religiously use the term “reduced fares.” But that term is used in search engines less than 10 times a day — and that’s on a global scale.
Meanwhile, “cheap flights” is plugged into search engines by Internet users more than 10,000 times a day.
If you were running an airline, which search term would you want to target?