This entry was posted on Wednesday, February 27th, 2008 at 2:23 pm and is filed under Writing for the Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Too many web copywriters continue to churn out superfluous, self-serving web content.
Webcopyplus was recently handed a project that was pulled from another writing firm. The draft we were asked to “clean up” and optimize for search engine spiders required more than that. It needed a complete overhaul.
Web copywriters shouldn’t aim for clever. What the writer is saying is, “Look at me! I’m writing!” It’s intrusive and distracting for the reader.
The most effective web writing is objective, clear, concise and specifically written for the intended audience. Don’t slow readers down with unnecessary words. They are just dead words that get in the way.
In fact, as important as it is to focus on what needs to be said, web copywriters should also focus on what doesn’t need to be said.
On the web, less is more. Always.
February 28th, 2008 at 1:43 pm
Yes!!! Well said. When I conduct research on the web and have to plow through so much fluff it drives me nuts. The web is great for communicating, but many people obviously aren’t good communicators.
March 9th, 2008 at 1:36 am
The problem is the web’s saturated with so many god-awful writers. It’s a pleasure the rare time you get to a well-written page. Nothing fancy, just clear and well thought out. Too much to ask?
April 10th, 2008 at 4:19 pm
Well said!!