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Online competitive intelligence company Hitwise announced Sept. 19 that Google accounted for 63.98 per cent of all US searches in the four weeks ending Sept. 1, 2007. Yahoo, MSN and Ask each received 22.87, 7.98 and 3.41 per cent respectively. The remaining 48 search engines in the Hitwise search engine analysis tool accounted for 1.68 per cent of U.S. searches.
Google an increasing source of traffic to key industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing August 2007 to August 2006, the travel, entertainment, and business and finance categories received double-digit increases in their share of traffic coming directly from search engines.