When web writers get fancy, they create barriers for visitors to complete their tasks.
When web writers get out of the way, they empower visitors to navigate, gather information and get things done quicker, and with little effort. That’s why good web writers always strive for simple.
Clear, concise web copy fosters satisfaction amongst website users and promotes higher conversion rates.
To see different web writing styles, and find out which work best, check out Web Writing: The Good, Bad and Ugly.