What is Effective Web Content?

I was asked today, “What defines effective web content?”

Effective web content is designed with the intended user in mind. It’s intuitive, logical, and fosters functionality. Effective web content allows online visitors to access information they want immediately. It promotes maximum searchability and minimum download time. It anticipates users’ information requests. It gets your desired actions completed.

Just remember, on the Web, less is more. So keep your web content simple.

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