Three Key Elements to Every Web Page

While there are numerous elements to successful web pages, three are absolute musts and are straightforward:

  • Begin every web page with a unique, accurate and explanatory headline.
  • Your conclusion must follow. To deliver effective web writing, your web page’s summary, description or key message should be at the beginning of your main copy.
  • Use several subheadings or kickers. They should be descriptive, just like headlines, to help your visitors zone in on information relevant to their needs.

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