While growth of the US online population has slowed in recent years (projected to be 3.1 per cent in 2008), the number of the nation’s Internet users will reach nearly 200 million in 2008.
That’s according to eMarketer, which analyzes Internet information from more than 3,000 sources.
The Internet research firm also reports Internet usage in the US is becoming a daily habit. Moreover, it reports US Internet users spent 15.3 hours a week online last year.
eMarketer also projects that this year there will be 193.9 million US Internet users — two-thirds of the population. By 2012, 217 million Americans will be online, it reported.
In either case, those are huge numbers and worth tapping into — regardless what business you’re in.