Does your web content truly focus on your clients, or is it ‘all about you’?
Webcopyplus recently consulted a couple of IT firms. Business owners who are tech-savvy tend to feel most comfortable explaining the solutions they sell in a rational, linear and feature-centric manner.
IT businesses, or any businesses for that matter, need to take a step back and view their web content from their customers’ perspective.
- Communicating benefits your customers will gain;
- Or just pushing your features.
When visitors scan your website, they aren’t necessarily interested in your company. They are more interested in what you can do for them. So make sure your web content clearly communicates all the benefits you have to offer.
It’s the quickest and most effective way to engage visitors and persuade them to do business with you.
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