Our copywriters recently caught up to Scott Goodson, Founder and Chairman of StrawberryFrog, “the world’s first Cultural Movement agency,” with offices in New York, Amsterdam, Mumbai and Sao Paulo. Pushing innovation and brand building boundaries for over a quarter of a century with agencies based in Canada, Sweden and the US, he’s helped brands such as P&G, Heineken, Pepsico, Starbucks and Daimler Benz, to name a few. So we felt compelled to ask him about everything from when he first fell in love with the Internet to what he cherishes most about designers.
1. When did you first fall in love with the Internet?
“I was an owner of an ad agency in Sweden in the early 90s. We were working on Ericsson Information Systems. I had a meeting with the clients and they were playing on the net. Then we started using something called email. Wow…that was cool. Oh, and the piloting games, too.”
2. What buzz word should we kill?
3. Which brand would you like to work with, and why?
“Any brand that wants to challenge the status quo of their industry.”
4. What book should every marketer read?
5. What is the quality you admire the most in a designer?
“There are so many characteristics that I love about designers. Stubbornness. Surprise. The ability to create delight. My favorite designer is David Ellis, one of the founders of Why Not Associates, one of the best design firms on the planet.”
6. The secret to your success?
“Patience and a lack of patience. A global soul. Curiosity. Desire to challenge the domination and control of our industry by the big corporate agency networks.”