How to Sound Smarter on the Web

The Deleter - Webcopyplus Web Writing Services

Greetings, good Internet people! I’m Opticon’s sidekick, The Deleter. I specialize in exterminating spelling, punctuation and grammatical errors with a vengeance!

I wasn’t the most popular guy in school, but rest assured all those years spent studying proper language use instead of frivolous things like ‘sports’ and ‘dating’ have really paid off! Now, I’m an esteemed Internet superhero who helps well-meaning folks like you break bad language habits so you can confidently deliver your message to the masses without error or embarrassment.

Over my years of scouring the Internet for traces of technical violations I’ve noticed that some similar sounding words confuse many of you, and I’m here to get rid of this confusion once and for all.

Here’s my list of commonly confused words and their proper, and improper, uses.

Accept/Except

Accept: To receive
Except: To exclude

Wrong:

American Express career logo

Web copy example - American Exrpess

Right:

As a superhero working in the constantly evolving Web, I must be prepared to accept change, and I will do so like a brave warrior on a new frontier, except when the English language becomes a casualty.

Adapt/Adopt

Adapt: To Adjust to
Adopt: To accept formally, or take as one’s own

Wrong:

Web copy example - adapt

Right:

To my dismay, I had to adapt to my status as a dateless wonder in high school as my female classmates became irritated by my constant need to correct their grammatical errors. Fortunately, the ladies of the online dating scene have been more than impressed by my articulate profile. I hope my new superhero role will cause women everywhere to adopt this opinion, especially when they see how I correct online typos faster than you can say Isaiah Mustafa! (Ahem, Armando — I believe you’re missing an ‘e’ in ‘presence’.)

Affect/Effect

Affect (v): To influence
Effect (v): To bring about; (n) result

Wrong:

Web copy example - affected

Right:

Improper language use in this blog post may affect the reader’s ability to accept the claim that the writer is smart. In fact, the many errors in this post may have an adverse effect on the writer’s credibility.

Complement/Compliment

Complement: Complete
Compliment: Praise

Wrong:

Web copywriting sample - complement

Right:

When I was in school, I would have thought my teacher was taking LSD if she suggested that colors have the ability to give each other compliments. Blue and orange may be complementary, but they’re certainly not being vocal about their admiration for each other.

Loose/Lose

Loose: Unattached
Lose: To suffer loss

Wrong:

Web copy sample - loser

Right:

I don’t think Michael Phelps is a fan of anything loose. In fact, last time I checked, he was wearing a pretty tight Speedo! As to whether he should lose his endorsements, that’s another argument.

Principal/Principle

Principal: Chief person or thing
Principle: A rule of conduct

Wrong:

Web copywriting example - principle

Right:

I agree; a good principal is essential. My principal always stood up for me when I was bullied in high school because of my superior spelling skills. He always did his best to ensure students were living up to the school’s principles of good behavior.

Stationary/Stationery

Stationary: Not moving
Stationery: Writing materials

Wrong:

Web copywriting example - stationery

Right:

I’ve never been much of an athlete (see my skinny arms for evidence), but I’m a big supporter of more stationary activities like writing, which is especially enjoyable if you’re using nice stationery.

Than/Then

Than: To compare
Then: At that time, or next

Wrong:

Web copywriting example - than

Right:

Nothing brings me more joy than finding articles on the Internet full of grammatical errors, then showing off my superior skills by correcting them. Chand, please proof your prose!

Don’t Let It Happen to You!

Stick with us, and we’ll help you avoid similar mistakes. Now, if you’ll excuse me, I’m going to see if any hot grammar teachers are waiting for me on Plenty of Fish..

Follow Opticon and I for our latest tips @Opticon_

Meticulously yours,

— The Deleter

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