Microsoft and Yahoo reached a deal Wednesday to challenge Google’s online search dominance.
Under the 10-year deal, Yahoo.com and Bing.com will maintain their own branding but search results on Yahoo.com will say “powered by Bing.” Yahoo, in turn, will be responsible for attracting premium advertisers, reported CNN.
Microsoft will reportedly pay Yahoo 88% of the revenue it gains from searches on Yahoo’s sites. Microsoft will also have permission to integrate Yahoo’s search technology into its own existing Internet search platforms.
The positive aspect for Yahoo is that it will no longer need to spend millions of dollars developing search technology in an effort to catch up to Google.
Let the Bing vs. Google wars begin!
Read Business Week’s: Yahoo Gives In to Microsoft, Gives Up on Search