Domainers have been busy buying up .pro domains since September 2008, when RegistryPro relaxed the domain extension’s certification requirements.
Launched in 2004, .pro domain ownership was limited to an elite few professionals in fields such as accounting, engineering, law and medicine. Plus, to be eligible for a .pro domain, these professionals had to be based in Canada, Germany, UK and the US.
The registration process was full of cumbersome twists and turns, and .pro ownership cost several hundreds of dollars.
Unleashing the .pro domains
Starting in September, the .pro domain certification process was eased up, and the cost came down to under $50.
While the mainstream has yet to become familiar with .pro domains, their value is becoming very apparent with some big dollar sales:
- Video.pro $35,000
- Movie.pro $22,000
- Stream.pro $11,000
- Streaming.pro $18,000
- Foto.pro $6,100
- Travel.pro $3,900
Many domainers agree the .pro domains’ popularity and value will increase throughout 2009, and potentially take some market share from .com domains. They may have a case, considering their value from both a professional branding and lucrative SEO perspective.
Plan to buy .pro domains?
If you plan to buy .pro domains, a couple key elements apply:
1. The .pro domain name should contain keywords relevant to your business or industry.
2. The .pro domain name should be as short as possible so it’s easy to remember and type in.
Based on a search engine optimization keyword report, here are some .pro domains that could be valuable within your industry:
- Real Estate
The .pro domains have again dropped in price, providing some great domains for those who act fast. Entrepreneurs can find out what’s left on the market and snag a .pro gem for as little as $29.99 at select hosting companies like Network Solutions.