Don’t get lazy with search engine spiders, or they’ll bite you.
A long-time client contacted Webcopyplus to find out why their high rankings went downhill. In a matter of two months, they went from page one to falling off the radar for a couple of lucrative search terms. Their Google PageRank, indicating Google’s trust in their website, also dropped from 5/10 to 3/10.
We reviewed their web writing and meta data, and both checked out. Their inbound links were also relatively stable.
Upon further inspection, it was discovered that they were using duplicate web writing on many blog posts.
Google doesn’t like duplicate content. It’s considered a spam or black hat SEO tactic, and can result in dropped rankings, or even elimination from the search engine altogether.
A simple way to find out if your website has been penalized is to search for your domain name on Google. If your site doesn’t appear as the first result, there’s a good chance you’ve been penalized.
And if Google can’t find any page of your site if you search for “site:yourdomain.com” then it’s almost certain your site’s been knocked off its index.
Google Reinclusion Request
If you’ve been penalized by the search engine giant, hire a professional SEO firm to uncover any spammy or black hat SEO elements on your website. You can then file a reinclusion request.
Keep Your SEO Clean
Play by Google’s rules. It can take longer, but you’ll enjoy long-term and much more lucrative results.