The abilities of good web writers are often undervalued. That’s why so many websites — as good as they might look — don’t generate leads and sales. The web content doesn’t attract traffic nor does it convert.
This week, for example, a business owner wrote us:
“I spent on webcopy 3 times and not happy so looking for one more time before I give up. Your rate $500 is high though so if you are not flexible/negotiable, it is OK if you don’t respond.”
We did respond, suggesting he try Craig’s List. The referred to $500 is our minimum charge, which basically gets clients a keyword analysis. His project, which comprised up to 20 pages, would cost several times that.
Meanwhile, say he was looking at spending about $300 for the 20 pages of web writing. That’s $15 per page. And that’s supposed to include planning, interviews, research, copywriting, tags and revisions?
What does a good web writer cost? A lot more than $15 per page. No skilled writer would agree to — or be able to — deliver quality goods at that rate.
Chances are this business owner will find someone who lacks the skills to produce effective web writing for the fourth consecutive time. The small sum of money he’s spending each time is being wasted on empty marketing hype that will continue to thwart and damage his business.
The fact that so many people want to or love to write does not make writers a commodity. As is the case with designers, musicians and athletes, the good ones get results, and must be compensated accordingly.