Web Copywriting, SEO and the Web at Large

One-Third of U.S. Computer Users Access Web Applications Regularly

Posted October 1, 2007 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: | 0 Comments | Share This

 

A new survey of U.S. home computer users shows that the replacement of PC software by websites has already spread far beyond early adopters in the U.S., with over a third of U.S. home computer owners using at least one web application to replace software that was previously installed on their PCs.

“Most industry observers talk about ‘Web 2.0′ applications as something that’s coming in the future, but our research showed that some web apps are already spreading rapidly through the PC user base,” said Rubicon Consulting’s Michael Mace. “Most computer users are very practical. They don’t care if a software program is installed on their computer or built into a website. If it solves their problems, they’ll use it. The barriers to adoption of web applications are very low.”

The Rubicon study comprised feedback from more than 2,000 U.S. home PC owners during the summer of 2007.

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