Online traffic is useless unless your website content is able to connect with visitors. If it doesn’t, there’s probably little chance they’ll return.
Relevant website content is essential to engage your visitors in a bid to turn them into customers. Here are the basics steps you need to cover to connect with your target market:
Make sure your website content is scan-friendly and intuitively accessible to make it easy for visitors to find what they want. Lean web copy and well-planned site architecture can make or break your website.
Charm those hearts! You need to appeal to a visitor’s emotional needs to get the sales process going. While weighing your integrity, the individual considers how you’ll make or save him money, save time, avoid effort, gain comfort and so on. The best way to do this is to promote benefits.
Be objective. During the sales process, your visitor will weigh your integrity and decide if he or she considers you to be credible. So stay away from marketing hype. Would you want to do business with a business that screams: “We’ve got the magic SEO secret that will make you millions!!!!! Yes, we’re the best in the website promotion world!!!!!!” And when you do make a statement about your product or service, always back it up with facts and figures.
If you provide visitors website content relevant to their needs and wants, you’ll increase your chances of opening their hearts, minds and wallets.