Clever business types recognize the fact that it takes less time, effort and money to retain customers rather than finding new ones. The same goes for website traffic.

Here are two strategies to keep visitors coming back for more, which establishes relationships and builds loyalty:

1/ Offer a free tool or service on your website. This will keep visitors coming back, and when they’re ready to invest, you’ll be top of mind.

2/ Build an e-mail list. By turning your visitors into newsletter subscribers, you’ll maintain contact and be able to highlight certain aspects of your website or business with every mail-out.

While it’s important to reach new visitors, never overlook opportunities to hold on to your existing website traffic.