More than 93% of Internet users indicated they favour speed and readability over appearance when visiting websites, according to a recent online poll conducted by Webcopyplus.
When Internet users were asked what’s likely to drive them away from a website:
- 51.2% indicated “slow load times”
- 42.2% specified “weak web copy”
- 6.6% noted “poor visual presentation”
- A total of 258 users participated in the web writing service provider’s online poll during a four-month period that ended in April of 2007.
