Here are some valuable tips to help increase your sales, compliments of business consultant Mark Wardell.

1. Up-sell to your customers
For starters, they already know and trust you, plus they have demonstrated a willingness to buy.  So if they are given the option of a volume discount, for example, they just might jump at the opportunity to buy more.

2. Cross-sell to your customers
People appreciate convenience and choice.  Be sure to provide both by making additional products or services available that complement and enhance your customers’ buying experience.  For example, if a customer buys a product from you that requires batteries, be sure to offer him batteries at the time of purchase.  Otherwise he’s likely to be frustrated when he gets home and discovers that he needs to head back out to get some batteries… possibly from someone else’s business.

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It’s one thing to learn about nature in a book. It’s quite another to see mother nature and its amazing creatures up close.

That’s what Webcopyplus helped Canadian tour operator Expore Travel get across with its recently overhauled web content. Through a series of stories, their web content brings to light several outdoor adventures in BC, each designed to connect with and inspire people.

In fact, well delivered stories can entice visitors to become fond of a company and ultimately prompt purchases. That’s because people make decisions emotionally and then rationalize them logically. On and off the Web, stories can be very influential communication tools.

By the way, if you’re looking for some of the best BC travel guides in the business, you should talk to Nick Gudewill or Cory Matheson. You can reach them through their adventure travel website.

More than 113 billion searches were conducted in July 2009, representing a 41% increase versus a year ago, reported comscore.

Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5%.

Among the five global regions, Europe accounted for the highest share of searches at 32.1%, followed by Asia Pacific (30.8%) and North America (22.1%).