Google, Facebook, MySpace have all done it. Now another player, Yahoo, is dipping its toes into the self-service ad industry.
Yahoo recently unveiled its self-service option for display advertising aimed at small-to-medium sized businesses. The display ad solution is called Yahoo My Display Ads, and according to Yahoo it “puts display advertising within reach for businesses of all sizes.”
Should small businesses jump on board and start advertising with Yahoo My Display Ads?
To get the scoop on Yahoo’s latest venture, we chatted with Tamara Brooks, co-owner of Vancouver-based October 17 Media. Tamara is a seasoned marketing professional, having working in online marketing and the branding industry for roughly 12 years. With her business partner Brenda Cadman, October 17 Media has worked alongside clients such as Future Shop, Fitness Town, Canadian Gene Cure Foundation, Leahy Music, the District of West Vancouver, Homeworks Services Inc, Pennzoil Quaker State US, NAPA Canada and DDB Canada.
