Link Building 101

Like keyword-rich website content, link building is an essential element to achieve high search engine rankings.

The more websites that link to your site, the easier is to get high rankings on Google, Yahoo and MSN. Links to your site are like votes – the more ‘link love’ you receive, the more the search engines trust you.

But it’s important to get the right links. Links from related websites, which are also credible (for instance, they’re
 popular and have been around for some time), help your search engine rankings more than links from websites with limited inbound links.

On that note, search engines are not fond of paid links, which, if reported, can actually get your website penalized. That’s black hat SEO, and it’s bad news.

Effective ways to get others to link to your website include providing useful tools, as well as insightful articles or posts. When you offer something worthy, website owners are generally quick to make reference to your website, and reward you with that all-so-valuable link.

SEO Copywriting Services

SEO copywriting services

Whether you’re a New York IT firm or a San Diego design studio, SEO copywriting services can help you tap into a new stream of leads and sales.

The fact is that 85% of all new traffic to websites arrives via search engines. And it’s no secret that Google owns close to 75 per cent of the market. Hence, if SEO copywriting services get you to rank top 10 on Google, you’ll achieve a powerful return on your investment.

On the topic of investment, website owners often ask what do SEO copywriting services cost. Some supposed ‘SEO experts’ make themselves available for as little as $150 a project, while large SEO agencies can charge tens of thousands of dollars per month.

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Power of the Internet: Rogers Customer Service

Rogers’ executive team should monitor and attempt to influence what shows up on the Web. Case in point: the following screenshot reveals Google’s results when searching Rogers Customer Service (click on image to enlarge):

rogers-customer-service-google-search-result-2009.jpg

The number one result is a blog post critical of Rogers Customer Service, complete with dozens of subsequent comments that slam the company. The post is consistently in Google’s top 10 results, and often ranks above their official websites.

It all started with a blog entry I posted about Rogers’ no-shows and screw-ups that fell upon deaf ears for more than a year. Dozens of others vented as well, including customers, ex-customers and even employees. So, when consumers type Rogers customer service into Google or other search engines, the company’s poor service is often brought to their immediate attention.

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Cool Design Blogs

Here’s a list of 30 fresh design blogs that are worth checking out, brought to you by Six Revisions. Get inspired and dig up tips on everything surrounding web, graphic, and print design.

Worthy web design blogs that were missed include Web Designer Wall and Web Designer Depot.

Are you a web designer? Here’s an article featured on the Guild of Accessible Web Designers that discusses how to get ahead in the Web world.

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