DESIGN IS/NOT ART

Art versus design
When is design, art — or art, design? From the web designer and content producer (including the web copywriter) perspective, how does the answer to this question impact the design or content creation process? Many designers also self-identify as artists and vice versa, so how does negotiating the relationship between design and art work in practice? We asked some of our Webcopy+ design partners to share their thoughts.

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WHAT IS TYPOGRAPHY AND WHY IS IT SO IMPORTANT?

Typography in content marketing

You wouldn’t use Comic Sans if you expect to be taken seriously, and you heard somewhere Arial is supposed to be a “safe” choice…for some reason. Knowing how to use typography for business advantage, is partly why web designers, graphic designers and web copywriters have jobs. What is typography and why is it so important?

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WEB COPYWRITERS SEXY?

UK Copywriter Chisel Smith

Are web copywriters sexy? Not necessarily. But we suggested that’s the case in an April Fools’ prank that’s generated laughs across the Web.

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FIVE CONTENT MARKETING PSYCHOLOGY TIPS, FTW

Marketing psychology

Effective content marketing is intentionally crafted, but easily taken for granted — especially if it’s working its magic. You’d never say something like, “Awesome copy, it made me buy that thing!” Well…maybe, if you’re a word nerd, or a web copywriter. Here’s a secret ingredient from our toolbox: using psychology in content marketing, for the win.

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WHAT IS EFFECTIVE UX WRITING?

UX writing

Think website User Experience (UX) and the mind jumps immediately to design and structure, not necessarily to content strategy or writing. Yet, effective writing is increasingly important to good UX. So, what is UX writing?

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UX vs. UI: THE DIFFERENCE IS IN THE DETAILS

UX vs UI

Allow a web copywriter some alliterative, homophonic license: “Usability” used to be what the business, IT and design worlds referred to as “user-friendly” — that something should be easy, convenient and practical to use. It’s a concept as familiar and necessary to customer experience as “the customer is always right.”

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30 TOP REASONS GEEKS ARE SEXY

Geeks Sexy

Looking for love? Maybe you’ve been looking in all the wrong places. Geeks are a rare breed and incredibly refreshing in a world that’s self-obsessed and idolizes perfection. Here are the top 30 things that make them appealing — guaranteed to make your mind wander. Heck, you might want to give geek a chance this Valentine’s Day!

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ACHIEVING BRAND AUTHENTICITY, UP CLOSE AND PERSONAL

Web copywriters and designers need to be authentic.

Keeping it real — being genuine — is easily a plus in personal life, but is “being real” just as important to how effectively you can provide brand authenticity?

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BE YOURSELF. EVERYONE ELSE IS ALREADY TAKEN

Genuine web content

We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.

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Writing REAL Content in the Digital Age


Real content

Today’s Internet is an information trash pile just as much as it’s a superhighway. Anyone can create content, which means there’s just as much junk as there is compelling information. Shareable content entertains, educates and adds value to the lives of the audience members who consume it.

If you wish to join the ranks of content writers who add value to the Internet community, here are a few guidelines for delivering quality.

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