In this inaugural edition of Are You Really Gonna Search That?, Opticon makes a peculiar discovery while conducting keyword research for a snowmobiling company in Whistler, BC.
How to Not Flush Your PPC Dollars Down the Toilet
Did you forego your venti half-sweet hazelnut soy latte habit to experiment with a pay-per-click ad campaign this month? We’re offering some tips to help you get started, so you can sleep tight knowing you didn’t renounce your coffee princess throne for nothing.
The Mission Statement: Your Website’s Worst Enemy
Dear business owner,
We know vision, mission and value statements make you feel warm and fuzzy. They may even make a few of your keenest employees feel giddy. But inflicting them on your website visitors is cruel, and it’s time to put a stop this sleep-inducing torture.
Design vs. Content: Agency Professionals Weigh In
Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.
More Clichés Than You Can Shake a Stick At!
Where do common expressions in the English language come from?
Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim to their seduction, citing writer’s block, lack of sleep or general laziness as culprits. Sadly, clichés, idioms and other common expressions often signify lack of creativity, which is not something any writer wants to portray.
For Marketing Insights, Get Some Sauce on your Sleeves
In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.
Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo
Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.
What Copywriters Can Learn from Real Estate Advertising
In their book “The Age of Persuasion: How Marketing Ate Our Culture,” advertising and marketing specialists Terry O’Reilly and Mike Tennant provide insight into the persuasive powers of language.
Using Neuro-Linguistic Programming to Create Rapport
Does your web copywriting alienate or embrace your target audiences? Tapping into the science of Neuro-Linguistic Programming (NLP) might provide you some insight and direction on what words to use in your marketing messages.
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