How Important is Content to Web Design?

Content and web design

With today’s brands communicating across an endless array of online marketing vehicles and avenues, just how important is content to web design? We asked several design and marketing experts, and here’s what they had to say.

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Design vs. Content: Agency Professionals Weigh In

Content Versus Design - Webcopyplus Web Copywriter Blog

Content and design. Written communications and visual communications. When it comes to creating winning websites, which plays a more important role? Our web copywriters reached out to six experienced agency professionals from the US, Canada and England to get their take.

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How to Avoid Website Redesign Backlash

How to Avoid Website Redesign Backlash

Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?

Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.

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Legal Lesson Learned: Copywriter Pays $4,000 for $10 Photo

Copywriter - Copyright Lesson

Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.

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World’s Worst Website Foundation

Reaction to a bad website

While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from passionate supporters like you, we can raise awareness about common website wreckers and how best to avoid them.

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Bad Typography Kills Good Web Content

Typography image

“Something looks funny with the web copy…it looks really bad.” That was a part of the message we recently received form a client who was reviewing a design mock-up for his soon-to-be-launched website. “We really like the copy,” they had said just a few days earlier. So they liked what it stated, just not how it looked. The culprit: typography.

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The Noun Project

The Noun Project

Webcopyplus recently discovered a website called The Noun Project, which describes itself as “a collection of highly recognizable symbols that form the world’s visual language.”  The Noun Project’s sleek symbol designs are licensed under public domain, meaning they’re free for anyone who wants to download them and use them in their own projects.

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Best Best of 2010 Lists of 2010

Best Best of 2010 Lists of 2010 by Webcopyplus

If you’re like me, you get irritated by overused headlines. Now that we’re entering ‘Best of 2010’ season, I’ve gone into hyper-eye-roll mode.

To help you waste your Internet time wisely, I’ve decided to be your ‘Best of 2010’ list curator. Of course, all of these are based around my penchant for web content, copywriting, web design, technology and marketing, and I rebelliously chose 9 instead of 10.

Here is my collection of the Best Best of 2010 Lists of 2010.

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The Search for Bananas: Building Better Websites

Building better websites

In his 2002 book The Big Red Fez, marketing author Seth Godin critiqued selected websites and how they helped or hindered their visitors. He likened the website visitor to a monkey looking for a banana. If the banana is too hard to find, then the monkey will go elsewhere. Today, are websites making it easier to find the banana or is the furry guy starving?

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We Asked the Pros: Where Do You Find Daily Inspiration Online?

Online Inspiration

Curious about what websites some of the top professionals in your industry consult on a daily basis? Webcopyplus recently surveyed people we admire in web marketing and related professions to find out what they’re reading online, for both professional inspiration and general interest.  We hope their answers shed some light on what drives them, and perhaps inspire you to broaden your daily reading.

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