There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy, and it’s infecting the Web, leaving traces on websites, blogs, social networks — everywhere! Your website may have already been infected, and the damage immeasurable.
You’ve got Microsoft Word, a good handle on the English language, and know your business intimately. So when it comes to writing your web content, why would you spend money on a copywriter?
Following are six things you might consider when it comes to writing your web content, or any other sales and marketing copy.
‘Coming soon’ pages are a highly effective way to initiate online branding and presence. Yet, most businesses overlook this valuable marketing opportunity.
Few would argue the Apple brand is mighty, with every product release, update and rumour spawning global buzz and madness (consider the recent iPad launch and the case of the missing iPhone). Behind the appetite for anything Apple are intensely loyal consumers, who many claim are fundamentalists. Accordingly, some consider Apple a religion.
Website visitors don’t buy products or services; they invest in what the products or services will do for them.
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To write persuasive web copy, copywriters need to think like customers. It makes it easier to figure out what benefits and features the targeted audience cares about, and build key messages to motivate them to take desired actions.
While it’s obvious websites drive online sales, business owners need to recognize the Internet also influences purchases made offline.
In fact, 97% of consumers use the Internet to research products or services in their local area, revealed a Kelsey Group Study, which was released in March 2010. Marketers label these consumers research-online-purchase-offline customers, or ROPO customers.
“Our project goal was to provide our site visitors with compelling, user friendly content. Webcopyplus transformed our generic print copy into web content that is keyword rich and inviting, an immediate reflection of how web visitors search and read information online.”
© 2010 Webcopyplus professional web copywriters
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