Web Copywriting, SEO and the Web at Large

Using Humour to Sell? Don’t Fumble the Punchline!

Posted September 25, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This

 

Humour in marketing

Humour is a great way to sell. It catches people’s attention, engages them, and injects an element of humanity into otherwise static information. People love to be entertained, and if you can keep them amused while promoting your products or services, then all the better (nice job, Old Spice). What’s more, humour can be a great way to distinguish yourself from the competition (take a bow, Groupon).

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Converting Customers: Copywriters Need to Go Psycho

Posted July 25, 2011 | Posted By Web Copywriters at Webcopyplus
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Psychographics and marketing

Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.

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How to Increase Sales With Active Web Content

Posted June 29, 2011 | Posted By Web Copywriters at Webcopyplus
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The Active Voice Avenger

Does your website content confuse visitors or inspire them to take action?

The single most crucial function of any business website is to get people to act, whether it involves calling you, emailing you, buying your product online, or getting off their butts and into your store. Writing in the passive voice is often awkward and confusing, and does not induce desired action.

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Marketing Lessons From UFC Champion Georges St-Pierre

Posted June 20, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , | 1 Comment | Share This

 

Georges St-Pierre - Marketing

Adaptability, creativity and multiple delivery methods make two-time and reigning UFC Welterweight Champion Georges “Rush” St-Pierre (GSP) virtually unstoppable in the ring. Despite your weight class — make that your business size — marketers can take a page from this Canadian mixed martial arts master.

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5 Questions Plus With Guy Kawasaki

Posted June 7, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 4 Comments | Share This

 

Guy-Kawasaki-Webcopyplus Interview photo

Webcopyplus recently stole a moment from Guy Kawasaki, an entrepreneurial legend, celebrated author and former chief evangelist of Apple (he was one of the employees originally responsible for marketing the Macintosh back in 1984 — enough said). We shot a few questions at him, and you might — or might not — be surprised to learn what brand he’d like to work with.

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The Pros, Cons and How-Tos of FAQs

Posted May 9, 2011 | Posted By Web Copywriters at Webcopyplus
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FAQs are frequently asked questions

FAQs are questions your website visitors and customers frequently ask. But sometimes you need to ask yourself: “Why do they keep asking these same questions?”

The answer could mean there are problems with your website content. What message are you not getting across? What information do people often have problems finding?

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May 2011 is Anti-Auto-DM Month!

Posted April 27, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Opticon & The Deleter | Tags: , , | 2 Comments | Share This

 

May 2011 Anti-Auto-DM Month

Has an influx of auto-DMs ruined your day more than once? Ever respond to an auto-DM thinking there was a real person there, only to be ignored and reduced to just another faceless Twitter account? It’s time for this injustice to stop! Join me in commemorating May 2011 as Anti-Auto-DM Month and let’s work together to finally put an end to auto-DM abuse!

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Engaging With Purpose: Interview With Brian Solis

Posted April 26, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 4 Comments | Share This

 

Digital Analyst Brian Solis

At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the template follower-counting approaches.

Webcopyplus recently stole a few moments of his time to ask some pressing questions on the minds of most businesses trying to optimize their digital reach.

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How to Not Flush Your PPC Dollars Down the Toilet

Posted April 21, 2011 | Posted By Web Copywriters at Webcopyplus
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Toilet Paper Roll

Did you forego your venti half-sweet hazelnut soy latte habit to experiment with a pay-per-click ad campaign this month? We’re offering some tips to help you get started, so you can sleep tight knowing you didn’t renounce your coffee princess throne for nothing.

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7 Awesome Creativity Boosting Sites

Posted April 11, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Web world at large | Tags: , , , , | 2 Comments | Share This

 

Creativity Boosting Sites

No matter the industry, all creative professionals, and even the left-brained ones, need to look outside of our circles of influence for inspiration. By exploring new ideas, images, methodologies or concepts, we expand our minds and fuel our own creativity. This is how innovation happens, and how new products, business practices and ways of living help us grow as individuals and as a society.

Where do you look for creative inspiration? Here are some awesome locations around the Web where you can bask in the creativity of your fellow humans.

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