Web Copywriting, SEO and the Web at Large

5 Reasons to Be Bossier on the Web

Posted December 11, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , | 0 Comments | Share This

 

Web content marketing

No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.

You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.

Continue Reading »

Can Your Business Demonstrate Superior Value?

Posted March 27, 2012 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , | 0 Comments | Share This

 

Business value

Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.

Continue Reading »

Using Humour to Sell? Don’t Fumble the Punchline!

Posted September 25, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 1 Comment | Share This

 

Humour in marketing

Humour is a great way to sell. It catches people’s attention, engages them, and injects an element of humanity into otherwise static information. People love to be entertained, and if you can keep them amused while promoting your products or services, then all the better (nice job, Old Spice). What’s more, humour can be a great way to distinguish yourself from the competition (take a bow, Groupon).

Continue Reading »

Converting Customers: Copywriters Need to Go Psycho

Posted July 25, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , , , | 0 Comments | Share This

 

 

Psychographics and marketing

Good marketers and copywriters alike know the more you understand your target audience, the better job you can do writing and delivering your message. Sure demographics help — age, location, marital status, ethnicity and religion. But you’ll have a much richer understanding of your ideal customer if you get to know their psychographics — their lifestyles, behaviors and attitudes.

Continue Reading »

How to Increase Sales With Active Web Content

Posted June 29, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , | 0 Comments | Share This

 

The Active Voice Avenger

Does your website content confuse visitors or inspire them to take action?

The single most crucial function of any business website is to get people to act, whether it involves calling you, emailing you, buying your product online, or getting off their butts and into your store. Writing in the passive voice is often awkward and confusing, and does not induce desired action.

Continue Reading »

Marketing Lessons From UFC Champion Georges St-Pierre

Posted June 20, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , | 1 Comment | Share This

 

Georges St-Pierre - Marketing

Adaptability, creativity and multiple delivery methods make two-time and reigning UFC Welterweight Champion Georges “Rush” St-Pierre (GSP) virtually unstoppable in the ring. Despite your weight class — make that your business size — marketers can take a page from this Canadian mixed martial arts master.

Continue Reading »

5 Questions Plus With Guy Kawasaki

Posted June 7, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 4 Comments | Share This

 

Guy-Kawasaki-Webcopyplus Interview photo

Webcopyplus recently stole a moment from Guy Kawasaki, an entrepreneurial legend, celebrated author and former chief evangelist of Apple (he was one of the employees originally responsible for marketing the Macintosh back in 1984 — enough said). We shot a few questions at him, and you might — or might not — be surprised to learn what brand he’d like to work with.

Continue Reading »

The Pros, Cons and How-Tos of FAQs

Posted May 9, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Writing for the Web | Tags: , , , , | 0 Comments | Share This

 

FAQs are frequently asked questions

FAQs are questions your website visitors and customers frequently ask. But sometimes you need to ask yourself: “Why do they keep asking these same questions?”

The answer could mean there are problems with your website content. What message are you not getting across? What information do people often have problems finding?

Continue Reading »

May 2011 is Anti-Auto-DM Month!

Posted April 27, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Opticon & The Deleter | Tags: , , | 1 Comment | Share This

 

May 2011 Anti-Auto-DM Month

Has an influx of auto-DMs ruined your day more than once? Ever respond to an auto-DM thinking there was a real person there, only to be ignored and reduced to just another faceless Twitter account? It’s time for this injustice to stop! Join me in commemorating May 2011 as Anti-Auto-DM Month and let’s work together to finally put an end to auto-DM abuse!

Continue Reading »

Engaging With Purpose: Interview With Brian Solis

Posted April 26, 2011 | Posted By Web Copywriters at Webcopyplus
Categories: Business & marketing | Tags: , , | 0 Comments | Share This

 

Digital Analyst Brian Solis

At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the template follower-counting approaches.

Webcopyplus recently stole a few moments of his time to ask some pressing questions on the minds of most businesses trying to optimize their digital reach.

Continue Reading »