Recent redesign catastrophes have begged the question — how can Web-based businesses that want their brands to evolve avoid harsh backlashes and possible brand suicide?
Most would say the answer is simple — do it right and you won’t have a backlash, or at least you won’t have one you can’t recover from.
The value of original, high quality web content continues to rise as Google makes new moves to decrease the visibility of low-quality websites. The search engine giant recently updated its algorithm to suppress the presence of link farms, which generate endless streams of poorly written, regurgitated articles. It’s all in a bid to cater to users who have been complaining about spammy sites appearing in top search results.
Savvy companies have increasingly been posting videos on their websites to help connect with customers. But, as video technologies continue to advance, there will be implications for web copywriters, marketers and business owners alike. To get an edge over the competition tomorrow, you need to ensure your company’s videos are ‘SEO ready’, today.
In his book, “Then We Set His Hair on Fire,” copywriter and former chief creative officer of BBDO North America Phil Dusenberry revealed how powerful insights propelled his successful career in advertising. He told the story of how one insight helped his team land a $50 million-plus Pizza Hut account.
Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It’s an expensive lesson on copyright laws that we wish to share with other marketers, so you don’t make the same mistake.
While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from passionate supporters like you, we can raise awareness about common website wreckers and how best to avoid them.
In their book “The Age of Persuasion: How Marketing Ate Our Culture,” advertising and marketing specialists Terry O’Reilly and Mike Tennant provide insight into the persuasive powers of language.
You’ve seen too many of the same “get more Twitter followers” schemes: pump and dump; get on popular lists; offer gifts; or even buy followers. Too much work, and never enough reward. Here are some creative ideas from our copywriters guaranteed to help you tap into some big accounts instantly!
On Saturday, Jan. 29, Sidetrek Productions presented a one-day conference in Vancouver on real world social media strategies and implementation. The speaker line-up included representatives from some of the biggest players in social media in Vancouver, the country and the world.
Following is our recap of the highlights.
“On top of Webcopyplus' unquestionable professional abilities, they are great to deal with and super responsive. These qualities make the experience of working with them unbeatable.”
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