Are you marketing to people or stereotypes? Sweeping generalizations result in crappy marketing campaigns, offend audiences and spark backlashes. So take the necessary steps to keep your personas real and relevant.
Brands help categorize the modern world. Toyota or Ford, Lulu Lemon or Levis, CNN or Fox News? Brands no longer just sell. They correspond with personal ideologies, and reflect our narratives back to us.
It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?
“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”
User experience (UX), simply put, is the relationship between people and technology. Whether you’re a designer, developer, copywriter, entrepreneur, or other creative type, you’ve got a hand in identifying and designing that relationship. You have the power to create a product, service or website that people are drawn to, find easy to use and understand quickly. And with that power comes responsibility.
Today’s Internet is an information trash pile just as much as it’s a superhighway. Anyone can create content, which means there’s just as much junk as there is compelling information. Shareable content entertains, educates and adds value to the lives of the audience members who consume it.
If you wish to join the ranks of content writers who add value to the Internet community, here are a few guidelines for delivering quality.
Creativity spawns meaningful satisfaction and value in life and work. Sadly, people habitually scurry to “what’s worked in the past” for the quickest path to limitations and boredom. Fear of failure is often the toothy gremlin that encourages us to recycle old ideas that have worked rather than risk new concepts. But repeatedly pushing your creative boundaries is like any other activity that we do again and again — over time, it becomes less scary and more rewarding.
Everyone makes mistakes sometimes, and that’s especially obvious when it comes to written communication. Trying to use words to make you sound smarter can have the exact opposite effect if you’re not using them correctly. For all “intensive purposes,” misusing common words and expressions will make you look stupid, and you could “literally” die from embarrassment when the mistakes are pointed out.
In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.
Design matters, like never before, states David Berman, author of do good
design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.
Comic Sans is one of the most popular fonts on earth, lurking amongst birthday cards, comic books, restaurant menus, signs and throughout the Web. Designed by Vincent Connare and released by Microsoft in 1994, the sans-serif casual script typeface is also the most despised font in the design world. It’s forged a phenomenon that has garnered attention from Design Week magazine to the Wall St Journal. So we bluntly asked creative types: Why do designers hate Comic Sans?