VARIABLE FONTS: WHAT CREATIVES NEED TO KNOW

Variable fonts - Web Content Writers at Webcopy+

Say hello to variable fonts — simpler, more efficient typography that looks better on any screen. The type community is already all over this one, but should a web designer or web copywriter be that excited about typeface? As creative content providers for responsive web design, absolutely!

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WHY DO DESIGNERS USE MACS?

Why do designers use Macs?

It seems almost all designers who partner with our web copywriting firm have made a solemn declaration to Apple products. In fact, the conviction is so profound, it compelled our copywriters to switch entirely to Macs in 2008. Curious what drives this deep desire and devotion with visual creatives, we asked creative directors in Canada, the US and Europe: Why do designers use Macs?

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User Experience: Designing a Better World

UX Design

User experience (UX), simply put, is the relationship between people and technology. Whether you’re a designer, developer, copywriter, entrepreneur, or other creative type, you’ve got a hand in identifying and designing that relationship. You have the power to create a product, service or website that people are drawn to, find easy to use and understand quickly. And with that power comes responsibility.

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8 Techniques to Push Your Creative Boundaries

Creativity

Creativity spawns meaningful satisfaction and value in life and work. Sadly, people habitually scurry to “what’s worked in the past” for the quickest path to limitations and boredom. Fear of failure is often the toothy gremlin that encourages us to recycle old ideas that have worked rather than risk new concepts. But repeatedly pushing your creative boundaries is like any other activity that we do again and again — over time, it becomes less scary and more rewarding.

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5 Questions Plus With David Berman

David Berman with Webcopyplus

Design matters, like never before, states David Berman, author of do good design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.

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Why Do Designers Hate Comic Sans?

Comic Sans - Webcopyplus Web Content Article
Comic Sans is one of the most popular fonts on earth, lurking amongst birthday cards, comic books, restaurant menus, signs and throughout the Web. Designed by Vincent Connare and released by Microsoft in 1994, the sans-serif casual script typeface is also the most despised font in the design world. It’s forged a phenomenon that has garnered attention from Design Week magazine to the Wall St Journal. So we bluntly asked creative types: Why do designers hate Comic Sans?

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1,400 New Domains Could Reform Online Marketing

Domains for online and content marketing
Businesses should gear up take advantage of a massive wave of 1,400 domain extensions, which could alter the landscape of SEO and marketing at large.

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Famous Quotes That Provoke Creativity

Pablo Picasso Banner by Chloe Raven

Creative individuals tend to be spontaneous, expressive and uninhibited, and have an innate ability to see connections and relationships where others don’t. Whether you’re a designer, writer or musician, we can all sometimes use a little spark to incite new ways of solving problems and approaching situations. So here are some wise words from yesteryear that can help heighten your creativity today, and tomorrow.

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Rant for Web Designers

Designer Respect - For the Love of Pixels - Webcopyplus Writer

With close to 80% of North Americans using the Internet and online retail sales in the US slated to hit $370 billion by 2017, it’s mind numbing that business owners continue to discount the value web designers can deliver to their bottom lines.

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Why Are Writers Crazy, Depressed and Weird?

Why are writers crazy, depressed and weird?

Why are writers crazy, so depressed and weird? Jeez, that’s quite a reputation to uphold! Are recurring deadlines, writer’s block or lack of sleep to blame? Or is it just that crazy, depressed and weird people tend to become writers?

What do you think? Tell us your theory in the comments below…

 

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