Marketing: No One Can Afford To Target Everyone

Target marketing cartoon - Webcopyplus

Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.

Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.

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Responsive Web Design, and Why You Should Go There

Responsive web design - Mobile web content

With smartphones and tablets overtaking desktops, the majority of consumers are bowing down to their mobile devices to research and purchase products and services. That means if your website’s not mobile friendly, your online presence will soon fade away. Fortunately, there’s a smart solution — it’s called responsive web design.

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Does Outsourcing Social Media Make Sense?

Social media outsourcing

With the explosion of social media usage around the globe, social media websites have become a paramount platform for businesses to connect with customers, prospects, employees and candidates alike. So we asked several branding and marketing experts: Does outsourcing social media make sense for businesses?

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How Important is Content to Web Design?

Content and web design

With today’s brands communicating across an endless array of online marketing vehicles and avenues, just how important is content to web design? We asked several design and marketing experts, and here’s what they had to say.

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14 Creative Minds to Stalk on Twitter

Creative minds on Twitter - via Webcopyplus web writing services

Regardless what business you’re in, chances are you crave “creative solutions.” Creativity, when it produces something both novel and useful, is a vital element in giving a company or brand a competitive advantage. Here are 14 gifted individuals you might not know — but definitely should — to spark your creative juices.

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Are Business Blogs Dead?

Business blogs

With the rise of social media, there have been dire predictions of the demise of business blogs. Not true. Today, business blogs can bring more benefits to you and your business than ever before. Here are just a few:

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5 Reasons to Be Bossier on the Web

Web content marketing

No one liked the kid that bossed them around in school, but chances are, that bossy kid got what they wanted more often than the quiet ones.

You don’t have to be the unlikeable kind of boss to get what you want on the Web. In fact, simply asking people to complete a task can go a long way. Here are five reasons to be bossier on the Web, and how it can help get your web content, and your business, in front of more eyes.

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Take it From Zach: Add People to Your Wolf Pack

Zach Galifianakis - The Hangover - Creative Collaboration

Are you a loner? Think of yourself as a one-man wolf pack? Whether you’re in Las Vegas looking for trouble or an entrepreneur seeking sweet success, growing your wolf pack provides an opportunity to creatively collaborate with different people who can complement your knowledge, skill, influence and access.

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Can Your Business Demonstrate Superior Value?

Business value

Demonstrating the superior value your business can deliver can set it apart from competitors, and persuade people to purchase your products or services. Are you missing opportunities? Fortunately, there are three key areas where you can demonstrate the value you offer outweighs the cost to the consumer: financial, strategic and personal.

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Making Time in a Chaotic World

Web Copywriter blog - intro time

As an entrepreneur, you’re brimming with ideas, but who has the time to act on them? Being unable to find the time to work on what you want to work on is a common problem. So how do we make room in our lives for this stuff? Designer extraordinaire and guest writer Arley McBlain serves up some suggestions.

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