It should, because big data is at the foundation of all the megatrends happening today, from social to mobile to cloud to gaming. And big data is not about the data at all, but about the analytics, and how you (yes, even a web copywriter or designer) use the results.
Design thinking is suddenly very trendy — again. What’s changed, and why now?
We live in a world where consumers are starving for authenticity. Meanwhile, businesses continue to serve up homogenous content and brands. Why? To play it safe and fit in with the competition. To inspire and prosper, businesses need to come out of the shadows and reveal their true authentic selves.
Many entrepreneurs love what they do, but they sometimes struggle with work-life balance. While you’re working hard to build your business, to live life fully, you also need to ensure your relationships flourish. That’s why you should learn the five languages of love. It’s a relatively easy way to enrich your life, and the lives around you.
Are you marketing to people or stereotypes? Sweeping generalizations result in crappy marketing campaigns, offend audiences and spark backlashes. So take the necessary steps to keep your personas real and relevant.
Brands help categorize the modern world. Toyota or Ford, Lulu Lemon or Levis, CNN or Fox News? Brands no longer just sell. They correspond with personal ideologies, and reflect our narratives back to us.
It’s reality today: the first place your customers meet you is online. So the big question is: are you putting your best self forward?
“Before any coffee, sales pitch or job interview takes place, there’s a high probability you’re going to get Googled,” insists University of Toronto Professor and Digital Media Strategist Jean George. “Fortunately, big brands and celebrities aren’t the only ones who can strategize and manage their digital footprints.”
In the battle of rankings, website owners and developers sometimes forget that the quality of the website really drives success. How your site feels to visitors and how credible your web content is will have a huge effect on whether they linger, and more importantly, share your link with others.
Design matters, like never before, states David Berman, author of do good
design, the internationally renowned book that challenges designers to disarm weapons of mass deception to help make the world a better place. We asked this influential thought leader with a quarter century of graphic, interface and accessibility experience about the Internet, our moral compass and the future.
Businesses with limited budgets can combat large, deep-pocketed companies by targeting a niche market.
Fear not! Defining a target market doesn’t mean you’ll exclude people who don’t fit your criteria — it means investing your resources and speaking to a specific market that’s more likely to believe in your brand and buy from you.