The article Web copy motivators notes fear is a powerful influential factor on and off the Web. But, as Yes!: 50 Scientifically Proven Ways to Be Persuasive
notes, it can also be counter-productive.
Research has demonstrated that fear-arousing communications usually stimulate the audience to take action to reduce the threat. However, Author Robert Cialdini explained, “When the fear producing message describes danger but the audience is not told a clear, specific, effective means of reducing the danger, they may deal with the fear by ‘blocking out’ the message or denying it applies to them.”
As a result, they may be paralyzed into taking no action at all.
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Marketing intelligence is important, but so is practical intelligence.
Marketing intelligence comes from gathering information on business and competition. This intelligence helps businesses understand a market, so it can develop sound strategies and develop customer relationships.
You’ve gained valuable knowledge. You’ve got a high IQ. Fantastic! But what you do with it relies on practical intelligence.
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Google will soon be unveiling a new search architecture called Google Caffeine, which promises to be faster, and bring users social media updates in real time.
From an SEO perspective, it will reportedly inject a new ranking factor into the algorithm — website speed. As a result, Google will be pushing faster sites higher in the search results, whereas slower sites will find it harder to rank.
On that front, here’s an insightful article you might want to check out: Website Performance: What To Know and What You Can Do.
Harrison Hot Springs has invited Colbert Nation’s Stephen Colbert to embark on an official search for the Sasquatch during his upcoming trip to British Columbia for the Vancouver 2010 Olympic Winter Games.
Harrison Hot Springs, a 90-minute drive from the Vancouver International Airport and the Richmond Olympic Oval, has been the focal point of the mysterious ape-like creature, also called Bigfoot, for more than a century.
If Colbert accepts the invitation, he will be provided transportation, accommodations and special training (which could include spa treatment) to help him prepare both physically and mentally.
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