Different visitors invest in products and services for different reasons. Hitting these ‘trigger points’ translates to higher conversion rates.
It’s integral to consider who you are communicating to, and why you’re communicating to them.
To sell effectively, you need to pinpoint why visitors buy things. Here are a few possible motivators.
Good web copy layers details via links to help visitors easily access information relevant to their needs.
Links help visitors scan pages. Properly developed links stand out from normal text, and provide strong cues as to what the page is about.
When naming links, the more specific, the more useful. Don’t just give visitors a hint — give them the necessary information they require to act, right then and there.
Google’s Vice-President for Search Products and User Experience, Marissa Mayer, recently shared her insights into the future of Internet search engines.
Mayer says the ideal will be to get access to your friends’ updates in search. There may be increased privacy concerns and complaints from publishers, but Mayer and Google likely won’t be deterred.
Look out! An omniscient, omnivorous Google is coming, and it knows what you want — even if you don’t.
Comment spammers should stop their shenanigans, suggests Google.
Comment spammers abuse comment fields of innocent websites, like blogs and forums, to get inbound links in an attempt to improve their website’s organic search ranking.
In line with its objective to provide Internet users the most relevant and valuable results, Google has algorithmic ways of discovering those alterations and tackling them.
Business owners frequently ask our web content writers, “How long should a web page be?” The answer is, it depends.
Short web pages allow the majority of material to be above the fold, allowing website visitors to click on relevant links to drill down for additional details.
Long web pages provide a steady flow of information, eliminating the need for website visitors to click links.
Websites should be focused on customers’ multichannel experiences, reported Forrester Research. Why, then, is email customer service trapped in a silo?
“Email customer service habitually drives customers further — sometime irreparably — from their online objectives,” stated Forrester’s Diane Clarkson.
In a recent Forrester evaluation of retail websites, websites commonly missed opportunities to use email customer service to encourage web interactions or provide seamless transitions to other channels.
“eBusiness professionals must re-address how their customer service email strategies can keep consumers satisfied,” noted Clarkson, “by re-engaging them with online content, facilitating online purchases, and providing seamless cross-channel customer service.”
