When you get professional web copy on a website, you can also leverage it in other places in a bid to:
- Reinforce your brand identity
- Establish consistent messaging
- Increase customer recognition
To get the best possible ROI from your online marketing investment, here are 10 ways to repurpose your web copy so it works overtime for your company, online and offline.
Read: 10 Ways to Repurpose Your Website Copy
It’s true – web copy that’s well written (concise and clear) can easily be transferred to many other areas for marketing, PR or what have you.
But print copy doesn’t seem to transfer to the web all that well.
Print doesn’t transfer well to websites perhaps due to the web’s interactive nature. As noted, web copy needs to be precise.