Typesett offers readers a simple, clever feature that compares websites of rival companies.
When you review the website comparisons, notice the ones that have more impact and promote better usability are amazingly clean. The web designers, developers and copywriters made the effort and took the time to define and effectively convey key messages. They strived for a simple website, and they succeeded.
It brings to mind the words of French aviator and writer Antoine de Saint Exupery: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Kudos to Apple and Gibson in particular. They made every word and image count. Adidas, Fender and Microsoft should take note.
See Comparing websites of rival companies.
It’s all about branding! Make noise and don’t be heard, or get your sole message out and you will be received. I agree that it’s MUCH more work to achieve simplicity.
Apple is the king of brands. That’s how they get away with such huge mark-ups :)
The Gibson site was impressive as well. The others weren’t totally terrible. It’s just that their competitors didn’t see things through.
Look at Microsoft’s brand…all that money and resources and they don’t come close…I guess it comes down to the cliche: money can’t buy good taste.
Thanks for bringing this post forward, Rick! What about something similar on the web copy writing front. Then any web writer or website designer can use it for quick reference?