China’s population of Internet users grew 42% in 2008. The country now boasts nearly 300 million users. According to China’s Internet Network Information Center, the number has doubled since 2006.
China has overtaken the US as the number one user of the World Wide Web. Its national average for Internet penetration is 22.6% compared to a global average of 21.9%.
According to BDA, a Chinese research and consulting firm, the quality of content, advertising, and e-commerce is better in the US. However, E-commerce is expected to grow incrementally in China—the numbers represent tremendous marketing opportunities.