Web content is not about you. It’s about your prospect or customer.
This is critical to making web content successful. However, based on frequent discussions with business clients and students alike, it’s a concept that’s often not recognized and appreciated.
The digital world has sped things up. Television and billboards have much less impact and ability to influence the masses. There are more choices, more noise. Less time, less patience. As a result, consumers are now exceptionally proficient at ignoring marketing messages.
