Comments on: Breaking Barriers on the Web http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/ Web copywriting, SEO and the Web at large Mon, 16 Jan 2012 04:45:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brainstorming Kills Creativity: Study | Webcopyplus Web Copywriter Blog http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-38031 Brainstorming Kills Creativity: Study | Webcopyplus Web Copywriter Blog Mon, 21 Jun 2010 06:19:47 +0000 http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-38031 [...] Looking for inspiration? Check out Breaking Barriers on the Web. [...] [...] Looking for inspiration? Check out Breaking Barriers on the Web. [...]

]]> By: Grant May http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-2377 Grant May Sat, 16 Feb 2008 21:07:30 +0000 http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-2377 I don't know. If you push too far you can lose customers. Call me a coward but I'd rather go down the proven path. I don’t know. If you push too far you can lose customers. Call me a coward but I’d rather go down the proven path.

]]> By: S. Hay http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-2340 S. Hay Thu, 14 Feb 2008 07:37:46 +0000 http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-2340 I agree. more people should make an effort to do great things rather than deliver the same old crap project after project. Unfortunately, this Burnkit group is a rarity on the Web. I agree. more people should make an effort to do great things rather than deliver the same old crap project after project. Unfortunately, this Burnkit group is a rarity on the Web.

]]> By: Joanna http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-2329 Joanna Wed, 13 Feb 2008 18:20:55 +0000 http://blog.webcopyplus.com/2008/02/04/breaking-barriers-on-the-web/#comment-2329 Great post! What's especially interesting for me (in addition to the answer to the question "How can I create something that critics will criticize?") is the spot-on idea of following rules blindly. Most organizations today are metrics-driven, so, if you don't have numbers to support a hypothesis, then you don't get to go ahead with trying out new ideas. This example of Burnkit's peering bear really highlights the importance of taking risks in innovating. It's great that Burnkit was able to persuade the client and media partners to trust them. Too many leaders err on the side of caution today, with the excuse that they're "solving for their shareholders"; but you can't build a stellar brand and you can't tell any sort of story if you fail to take a risk or two. Great post! What’s especially interesting for me (in addition to the answer to the question “How can I create something that critics will criticize?”) is the spot-on idea of following rules blindly. Most organizations today are metrics-driven, so, if you don’t have numbers to support a hypothesis, then you don’t get to go ahead with trying out new ideas.

This example of Burnkit’s peering bear really highlights the importance of taking risks in innovating. It’s great that Burnkit was able to persuade the client and media partners to trust them. Too many leaders err on the side of caution today, with the excuse that they’re “solving for their shareholders”; but you can’t build a stellar brand and you can’t tell any sort of story if you fail to take a risk or two.

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