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Microsoft Corp. has made an unsolicited takeover offer of $44.6 billion US for Yahoo Inc. in a bold bid to challenge Google Inc.’s supremacy of the increasingly lucrative online search and advertising markets.
The offer, made late Thursday, was publicly disclosed Friday in hopes of rallying support from Yahoo’s shareholders.
Microsoft views Yahoo as its best chance to put a stop to Google, which has leveraged its leadership in Internet search and advertising to threaten the world’s largest software maker’s influence in the computer world.
The deal could change the landscape of online marketing for years to come.
Read the Microsoft press release.
* Update: May08 - On May 3, Microsoft CEO Steven Ballmer withdrew his offer for Yahoo after its CEO Jerry Yang held out for more money. While investors think Microsoft might try again, the company says it will expand its business organically.