Comments on: The power of branding http://blog.webcopyplus.com/2008/01/23/the-power-of-branding/ Blog about web copywriting, website promotions and the Web at large Fri, 21 Nov 2008 22:23:15 +0000 http://wordpress.org/?v=2.2.1 By: Claire Houle http://blog.webcopyplus.com/2008/01/23/the-power-of-branding/#comment-2001 Claire Houle Thu, 24 Jan 2008 05:55:06 +0000 http://blog.webcopyplus.com/2008/01/23/the-power-of-branding/#comment-2001 The decreasing value reflects the fact people are coming to their senses and realizing Starbucks ain't that great! Others will soon start eating away at their profits. Actually, I believe there'll be a trend to reject the big guy and go back to the little character places. The decreasing value reflects the fact people are coming to their senses and realizing Starbucks ain’t that great! Others will soon start eating away at their profits.

Actually, I believe there’ll be a trend to reject the big guy and go back to the little character places.

]]> By: David Larson http://blog.webcopyplus.com/2008/01/23/the-power-of-branding/#comment-1995 David Larson Wed, 23 Jan 2008 16:41:23 +0000 http://blog.webcopyplus.com/2008/01/23/the-power-of-branding/#comment-1995 <p>Clever piece on branding. As for Starbucks, they bumped up their prices of already inflated price tags last summer, and customers are saying enough is enough. They can get the same 'experience' elsewhere for half the cost.</p> Clever piece on branding. As for Starbucks, they bumped up their prices of already inflated price tags last summer, and customers are saying enough is enough. They can get the same ‘experience’ elsewhere for half the cost.

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