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Online retail continues to grow, with a 58 per cent increase in year-on-year sales in 2007, reports Forrester Research. Online sales during the Christmas period are no exception. This year will bring good tidings to Europe’s online retailers, which will rake in €51 billion collectively between October and the year’s end — always the most important quarter for European retailers.
The largest online retail market is the UK, with 27 million online shoppers spending more than €700 each online during the Christmas shopping season — accounting for a record-breaking €20 billion in online sales. Germany’s online shopping spend has grown to €12 billion.
The categories that show the biggest uplift are the typical gift items — books, videos and DVDs, jewelry, toys, video games, consumer electronics and alcohol.
Despite a smaller Christmas season boost, the leisure travel category will claim the most online sales, accounting for 31 per cent of Christmas sales.